ride the first wave

Ride the First Wave with us. Our debut collection is here — a coastal-inspired lineup of hats, t-shirts, and long-sleeved tees built for everyday adventures. Designed for the swell chasers, each piece captures the spirit of Saltburn’s edge-of-the-world energy. This is your moment to be part of the first chapter. Shop the launch collection now.

Browse our collection

Feel-Good Fashion Inspired by the Ocean


water based inks

Water-based inks are eco-friendly and ocean-safe—keeping our planet (and our waves) clean and vibrant.

recycled & Ethical

Ethical and reclaimed sourcing keeps our gear clean, our conscience clear, and good vibes flowing from start to finish.

local suppliers

Sourcing locally cuts down on CO2 and supports fellow local businesses—good for the planet, great for the community. 

“It’s a nod to the magic that happens in and after being in the water — the slow moments, salty hair, sandy feet, and stories shared as the sun dips low. For us, it’s more than a vibe — it’s a lifestyle rooted in community, coast, and connection.”

Amy Sontae

Founder